Consumer Protection

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Massachusetts Attorney General Andrea Campbell issued an advisory (“Advisory”) warning to developers, suppliers, and users of artificial intelligence and algorithmic decision-making systems (collectively, “AI”) about their respective obligations under the Massachusetts’ Consumer Protection Act, Anti-Discrimination Law, Data Security Law and related regulations. There is not much surprising here, as the Advisory addresses many of the same issues raised in the White House Executive Order and Federal Trade Commission (FTC) guidance. It is helpful however in clarifying, for consumers, developers, suppliers, and users of AI systems, specific aspects of existing state laws and regulations that apply to AI and that these laws and regulations apply to the same extent as they apply to any other product or application within the stream of commerce.Continue Reading Massachusetts AG Says Consumer Protection, Civil Rights, and Data Privacy Laws Apply to Artificial Intelligence

Colorado is the latest state to introduce a bill focused on consumer protection issues when companies develop AI tools. The bill imposes obligations on developers and deployers of AI systems. Additionally, the bill provides an affirmative defense for a developer or deployer if the developer or deployer of the high-risk system or generative system involved in a potential violation: i) has implemented and maintained a program that complies with a nationally or internationally recognized risk management framework for artificial intelligence systems that the bill or the attorney general designates; and ii) the developer or deployer takes specified measures to discover and correct violations of the bill. The obligations imposed adhere to responsible AI policy, including adopting and documenting policies to avoid algorithmic discrimination, requiring transparency and documentation of the design, data and testing used to build AI tools, avoiding copyright infringement, marking and disclosing to consumers that the synthetic content output was generated by AI tools. The bill also requires disclosure of risks, notifications if the tool makes a consequential decision concerning a consumer and other disclosures.Continue Reading Colorado Introduces an AI Consumer Protection Bill